Ok, i’m going through the phase of disillusionment with the ad industry. All the brains, skill and passion with late nights and never-die attitudes… to sell diapers, cereals, cars, soda……… THINGS. It’s always about things.
Here’s the real stuff. Selling hope. A project done by Broken City Lab for Windsor ( across the river from Detroit, ex industrial land) http://www.brokencitylab.org/cross-border-communication/ ( beware their site looks like they’re selling media supply… they need a less technical webwriter) They call this disruption and intervention. I can’t agree less. It’s work with soul.
Project for Windsor – effort to save the city and create inertia after it’s heavy reliance as an industrial town for Chrysler.
‘YOU ARE AMAZING’… cars driving by get a bit of positivity – up for only 24 hours before it was brought down.
This has charm. Even more so because it’s a non-permanent message. Made from ice-blocks.
The citizens of Windsor are really getting pure top grade class communication – purely for them where accepting the messages will hopefully give them the push in momentum they need.
“Ok, i’m going through the phase of disillusionment with the ad industry. All the brains, skill and passion with late nights and never-die attitudes… to sell diapers, cereals, cars, soda……… THINGS. It’s always about things.”
THINGS – always about things… it’s not really worth it, is it?
Hope is probably the most difficult thing to sell – Obama did it right, but the rest of the world? I think we’re all too deeply entrenched in our own spirals of cynicism to be receptive to messages like these.
Good effort from the people at Broken City Lab, though. Much more inspiring than our local “Saya sayangi Kuala Lumpur” puerility.
D, how about we call it
Happily Opening People’s Eyes…. heheheh
it sounds now more fun to do?
Love it.